Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management.
This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.
Beyond this, here are a few more reasons to consider this career.
There’s a Digital Skills Gap
There’s a growing demand for people with digital skills, particularly for those in the middle-income bracket, specifically soft skills, and according to this study, it’s most pronounced in the US. So, sticking with ongoing training in this area, even if you’re not a complete tech geek, is a good thing to bank on into the foreseeable future.
If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you can build on existing skills while still learning new ones, but still stay in the same field. There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.
The Industry is Always Evolving
As the industry grows and changes, there’s always something new and interesting to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there will be a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds, with everyone having to come together to build marketing strategies.
When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you “show” your work through the job search process, you’ll be able to bid higher and higher the more experience you get. According to the Creative Group, content writers early in their career will likely start at a salary of at least $45, 000 and a new SEO specialist will probably be earning about $50,000 to start.
Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense. You’ll always be having to think of new ways to market products, solve problems, and engage audiences.
Train at Your Own Pace
You can start working on building this specific career now, from the comfort of your own home, and do it your way. Take online courses, build a blog or a website, work on your own social media, get some volunteer or freelance work, and you’re on your way to building a solid portfolio from the comfort of your own home. For most specialties, there’s no need to spend thousands of hours and dollars sitting around in a classroom—you can really build your skills and get training in a way that suits your lifestyle.
Work with Different People Every Day
You’re always going to find something new to do in this field – and have someone new to talk to. Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career. And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work.